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Chapter 18: Negative Advertising
John Merriam
Everything You Need to Know from Claude Hopkins' Scientific Advertising
Chapter 19: Letter Writing
Chapter 20: A Name That Helps
Chapter 21: Good Business
Chapter 22: Credits and Copyright
I Would Do Anything for You
Benny Goodman
True Confession
Crying My Heart out for You
Ella Fitzgerald
Late Night Ella Fitzgerald, Vol. 3
I Would Do Anything For You
Frankie Laine
Those Happy Days At Home
Monkey business
Claude Hopkins
Cotton Club
Art Tatum
All the Fabulous Masters
The Minute Man
Josh White
Free And Equal Blues (HD Remastered)
Good Feeling Blues
Cap'n John Handy With The Claude Hopkins Band
Introducing Cap'n John Handy and His Wild Sax From Down Home
Express Yourself
Offbeat Blues
Claude Hopkins, Budd Johnson, Buddy Tate
Lowdown
Mitzi
Washington Squabble
Safari Stomp