Months after the release of their official sophomore EP, [#], K-pop 12-piece
Loona returned with their third short-player,
[12:00]. Their longest set to date, the EP is another set of expertly crafted and energetic dance-pop. From the bubble-bounce electroclash of "Why Not?" and "Hide & Seek" to the sleek "Voice" (which receives an English translation on "Star"),
[12:00] wastes little time getting the body moving. Harder-edged rap anthem "OOPS!" and the yearning vocal showcase "Fall Again" offer some variety, making this effort one of the more enjoyable experiences in their catalog. Upon release,
[12:00] scored a pair of firsts for the group, topping the U.S. Heatseekers chart and debuting just outside the Top 100 on the main Billboard 200. ~ Neil Z. Yeung