The Ettes' third album,
Do You Want Power, marks something of a departure for the band. Produced in Nashville by modern-day garage rock hero Greg Cartwright (most recently of
the Reigning Sound), the record is their most focused and diverse set to date and widens their garage rock sound without diluting it. Released in 2008, Look at Life Again Soon was produced by Liam Watson to have a very retro-leaning sound relying on Watson's vintage equipment and
Joe Meek-influenced style. Cartwright gives
Do You Want Power a modern, in-your-face sound with less reverb and more punch. This serves the flat-out rockers like "I Can't Be True" and "Take It with You" well, giving Coco's guitar extra bite and Poni's drums extra kick. Cartwright also adds some vocals and guitar to the mix, as well as co-writing (with bassist Jem) the best song on the album, the sassy "I'll Be Your Lover (But I Can't Be Your Baby)." To match the clean sound of the album, the band turns in remarkably tight and powerful performances that may sacrifice some noise and bluster but gain back loads of power and toughness in the bargain. It's a change in philosophy that makes for a more mature but no less ferocious record. Another positive difference this time out is Coco's more nuanced vocal approach. When she's angry she spits out the words like they are poison; when she's melancholy there's a quiet power in her voice that she hasn't displayed before. In fact, on the album's ballads the bandmembers show a side they have kept hidden before. They've always had slow, melancholy numbers in their repertoire, but this time out they are less beat group-sounding and instead have a Laurel Canyon ("While You're Girl's Away") or psychedelic ("Seasons") feel. The song that ends the album, the piano-and-strings ballad "Keep Me in Flowers," could even be a different band if not for Coco's tear-stained vocals. The production shifts and slight changes in philosophy are interesting, but it all comes down to the songs in the end. Tracks like "No Home," the burning hot "Red in Tooth and Claw," and "Blood Red Blood" (to name a few) are first-rate rockers that stand with the best songs cranked out by any modern-day garage punkers, and
Do You Want Power is the band's best work to date. ~ Tim Sendra