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2012 Aboon Books 2012 Aboon Books
Title
Pop.
Time
Introduction View on Youtube
John Merriam
13:33
Chapter 1: How Advertising Laws Are Established View on Youtube
03:02
Chapter 2: Just Salesmanship View on Youtube
06:00
Chapter 3: Offer Service View on Youtube
03:21
Chapter 4: Mail Order Advertising (What It Teaches) View on Youtube
05:24
Chapter 5: Headlines View on Youtube
05:18
Chapter 6: Psychology View on Youtube
08:24
Chapter 7: Be Specific View on Youtube
04:31
Chapter 8: Tell Your Full Story View on Youtube
03:22
Chapter 9: Art in Advertising View on Youtube
02:34
Chapter 10: Things Too Costly View on Youtube
05:17
Chapter 11: Information View on Youtube
04:26
Chapter 12: Strategy View on Youtube
05:03
Chapter 13: Use of Samples View on Youtube
06:05
Chapter 14: Getting Distribution View on Youtube
04:32
Chapter 15: Test Campaigns View on Youtube
06:29
Chapter 16: Leaning On the Retailer View on Youtube
02:10
Chapter 17: Individuality View on Youtube
02:32
Chapter 18: Negative Advertising View on Youtube
01:17
Chapter 19: Letter Writing View on Youtube
03:26
Chapter 20: A Name That Helps View on Youtube
Chapter 21: Good Business View on Youtube
03:27
Chapter 22: Credits and Copyright View on Youtube
00:33
by John Merriam
Introduction
Chapter 1: How Advertising Laws Are Established
Chapter 2: Just Salesmanship
Chapter 3: Offer Service
Chapter 4: Mail Order Advertising (What It Teaches)
Chapter 5: Headlines
Chapter 6: Psychology
Chapter 7: Be Specific
Chapter 8: Tell Your Full Story
Chapter 9: Art in Advertising
Chapter 10: Things Too Costly
Chapter 11: Information
Chapter 12: Strategy
Chapter 13: Use of Samples
Chapter 14: Getting Distribution
Chapter 15: Test Campaigns
Chapter 16: Leaning On the Retailer
Chapter 17: Individuality
Chapter 18: Negative Advertising
Chapter 19: Letter Writing
Chapter 20: A Name That Helps
Chapter 21: Good Business
Chapter 22: Credits and Copyright
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