"The R&B Hippie Neo-Soul Rock Star" -- wait, isn't that
Cody ChesnuTT? Or is that
Van Hunt?
Erykah Badu? Regardless, that's what
Raheem DeVaughn is calling himself, and it's likely a catch phrase intended to gain some more of the attention the singer deserves. Despite reaching the Top Ten of the R&B/Hip-Hop Albums chart, 2005's
The Love Experience didn't crack the Top 40 of the Billboard 200, and none of its excellent singles (including "Guess Who Loves You More" and "You") came near the Top 30 of any chart. By word of mouth and persistent rotation on "grown folks"-type R&B video programs,
DeVaughn gradually developed enough of a following -- including vocal admirer
Alicia Keys -- to make his follow-up a rather anticipated release.
DeVaughn's new nickname is just one part of a subtly aggressive attempt at attaining further commercial appeal: Scott Storch,
Chucky Thompson, Orthodox & Ransum,
Kwamé, and
Bryan-Michael Cox are all brought onboard to give
Love Behind the Melody more of a mainstream R&B radio sound without making it seem like a blind stab at sales. Even "Customer," with its gently twisting, lullaby-like resemblance to
J. Holiday's "Bed," and the anthemic "Woman" (an extension of "You"'s proud pro-woman theme, nominated for a Grammy prior to the album's release), are not likely to dismay those who are opposed to modern pop/R&B. What's more, both songs are convincingly "honor and do for you" in a selfless way, a major aspect that separates
DeVaughn from nearly all of his contemporaries on the radio. In fact, as a whole, the album is much more "You're great" than "I'm great." Even the tracks that act more as mood pieces, such as "Desire" ("It feels so damn good to be used") and "Marathon" ("You make all my daydreams come true"), are full of gratitude, and they are destined to be slotted into many modern quiet storm playlists, leaving immediate and lasting impressions. This is a significant improvement over
The Love Experience in every respect -- somehow displaying an increase in both modesty and ambition, as well as offering a more refined yet bolder set of material. Whether or not
DeVaughn goes gold, you can bank on at least a couple major R&B artists going into the studio throughout the remainder of 2008 wanting to come out with something as hot and imaginative as this. ~ Andy Kellman