Freddie Gibbs' long-promised Warner Records debut,
$oul $old $eparately, followed two of the biggest albums of his career,
Bandana (with
Madlib) and the Grammy-nominated
Alfredo (with
the Alchemist). Both of those releases, as well as his first with
Madlib, 2014's
Piñata, all reached the Top 40 of the Billboard 200, and were almost immediately hailed as classics, adding to a discography already stacked with efforts that are highly regarded by hardcore rap fans.
$oul $old $eparately reflects on the path to success, framing the album with interludes about a glamorous casino and tales of luxurious excess, yet most of the lyrics focus on the bleakest aspects of the struggle, from drug abuse to the loss of friends, family, and partners. The frequent presence of a pink, Energizer Bunny-like rabbit mascot in the album's artwork and lyrics somewhat candy-coats the seriousness of the subject matter, as
Gibbs uses humor and extravagance to draw the listener into his often cold and unforgiving perspective. He is joined by a long list of guest rappers, singers, and producers, with
the Alchemist and
Madlib returning for one song each (the
Madlib-helmed "CIA," which suggests that the agency is responsible for crack, Instagram, and AIDS, is a clear highlight).
Kaytranada's trippily intricate beat matches
Gibbs' jagged flow on "Zipper Bagz," and the emcee drives through the stunning "Space Rabbit" without getting swept away by the track's lush, ethereal pianos.
James Blake's detached croon hovers over "Dark Hearted" like a distant fog, emphasizing the spine-chilling qualities of
Gibbs' lyrics. The
Musiq Soulchild-assisted "Grandma's Stove" is just as haunting, particularly during the outro, when
Gibbs' mother leaves him a message, yet she's constantly interrupted due to a horrendously faulty connection. Grander in scope than
Gibbs' rightly praised single-producer efforts,
$oul $old $eparately is nearly as consistent, as the project is driven by his unyielding focus. ~ Paul Simpson