In 2017, after a half-dozen full-length label releases under her birth name, indie singer/songwriter Haley Bonar took her mother's family name and became Haley McCallum. A year later, she debuts as HALEY with Pleasureland, a departure from the atmospheric folk-rock and structured guitar pop of her prior records. A capricious, entirely instrumental album that mixes electronics, classical-styled piano, and experimental rock, Pleasureland also marks her debut for the Memphis Industries label. Still working heartfelt melodies and progressions into tracks with titles like "Credit Forever, Pt. 1" and "Lonely as a Mother," she begins the album with the former track, a brief burst of Baroque period-evoking keyboard music on synthesizer. She soon opens up the palette to the noir-ish electric bass and guitar of "Future Maps," the experimental noise of tracks including "Syrup" and "Infinite Pleasure, Pt. 2," and the piano, strings, and field recordings of the sweet “Next Time (For C).” (The latter is dedicated to her, at the time, elementary school-aged daughter, Clementine). Elsewhere, "Pig Latin" features the quiet, melancholic interplay of McCallum's piano and Mike Lewis' saxophone. The album's sequencing sometimes shifts gears abruptly between instrumentation and mood. Altogether, it makes for a surprising, even confounding set coming from McCallum, one that in some ways sounds and feels like an act of rebellion. At the same time, there's an exquisiteness to it all – even the tracks that border on sound experiments – that carries an emotional weight and a guiding through line.