Adam Ant adopted a '50s-style rock & roll sound for his third solo album, achieving a pastiche with some of the effervescence, but none of the definition (or popularity), of
Elton John's "Crocodile Rock." Producer
Tony Visconti tried to give him some of the plastic rock legitimacy of
Ziggy Stardust-era
David Bowie, but
Ant was even goofier, and especially with his vocals smothered in harmony and echo and buried in the mix, he wasn't so much transformed into a rocker manqué as rendered anonymous on his own record. The best track was the year-old U.K. Top 40 hit "Apollo 9," which had some of the manic energy of the
Adam & the Ants hits. If the rest of the album had re-created its dizzy spirit,
Ant might have made the comeback he needed with Vive le Rock. Or maybe not -- it's possible that his moment had simply passed. In any case, the album flopped on both sides of the Atlantic,
Ant was dropped by his record label, and he didn't make another album for more than four years. [Vive le Rock was reissued in 1996 with the added track "Mohair Locker Room Pin-Up Boys."] [This version of the album includes even more bonus material.] ~ William Ruhlmann