Bow Wow comes back to the house of
Jermaine Dupri for
Wanted, an album that's solid but not stunning. With
Dupri in the producer's chair for every song save one,
Wanted is a So So Def release in every way but officially. There's that good old partying and swaggering that made So So Def great, but little of the glitz. For a rapper not known for knocking 'em dead with his lyrics, this could be a problem. Fortunately,
Bow Wow gets by on his charisma, cool, and choruses, which are extremely catchy. Even though the album plays off its title too much -- pretending that
Bow Wow is a much bigger star in 2005 than he really is -- it's hard not to appreciate how this scrappy rapper keeps things interesting despite the B-level beats. "Do You" is a "Return of the Mack"-type number that really blows
Bow Wow's popularity out of proportion, but it's made for the tweenies and teens who have the rapper's Right On! pinup in their lockers. Everything else here works on a more adult level, often very well. "Let Me Hold You" with
Omarion and "Like You" with
Ciara are sensual highlights, and "B.O.W." is a surprisingly skeletal number that finds
BW bringing it with nothing but a sparse drumbeat to support him.
Snoop collectors need not worry about obtaining his minimal appearance here, and there's really nothing necessary enough to push this to anyone but the So So Def and/or
Bow Wow faithful. Perhaps
Dupri and
Bow Wow think this stark production boosts the rapper's thug factor, but he's a pop thug who doesn't swear much and he never claims to be carrying any heat. At the very least, it's an interesting way to develop a child star into an adult star, and a hook-filled one at that. ~ David Jeffries