Kicking off with
R. Kelly doing vocal gymnastics over the most polished and professional of
Pop Wansel beats, Cruel Summer is a mistitled fireworks show from
Kanye West and his G.O.O.D. Music label/roster/empire, one that comes off as mixtape-minded follow-up to his flossy
Jay-Z team-up
Watch the Throne. Big difference here is that the arrogance canon isn't aimed at anything particular, as
West and company put their middle finger up "To the World," because those shoes are just so damn stylish you don't need a reason to tolerate anyone, anywhere, anytime. When
Kanye mentions strolling into the
Def Jam office and asking for another fifty million because he woke up on the wrong side of the bed, it isn't a connectable moment in the least, and as "Mercy.1" steals the listener's girlfriend for a hand job in the Lamborghini, it's hard not classify this as baller party for the "We Are the 1%" set, but anyone who can look past the vapid and still dream wetly about Kardashians or Giuseppe Zanotti shoes can latch onto this hypebeast and ride. "Mercy.1"'s ridiculously good hook, plus its thrill-ride construction from producer Lifted, is reason enough to forgive all the bling and its glare, and as new folks like
Big Sean,
2 Chainz, and
Chief Keef mix with vets like
Ghostface Killah,
Common,
Raekwon, and returning champ
Jay-Z, the album has something for every thug all while
West supplies the wicked laughs ("Mitt Romney don't pay no taxes," "MDMA party starts melting like Dali," and so on). Detractors have all the ammo they need as
Chief Keef's homegrown hit "Don't Like.1" closes the album like a tacked-on bonus track, getting picked up off the streets and taught how to talk like a boss by
West,
Jadakiss, and friends. Still, it's a killer single both before and after the G.O.O.D. Music treatment, and one that caps off an album that's like the best bottle service you ever had. Anyone who thought
Watch the Throne just wasn't
Rick Ross-y enough will agree. ~ David Jeffries