Paulina Rubio's decision to return to an all-Spanish format for
Pau-Latina might acknowledge the 2002 English crossover attempt
Border Girl as a slight misstep if her latest didn't drop its bits and pieces of Mexican instrumentation and language into such an ambitious and entertaining stew. As its colorfully kinetic,
Björk-like cover art suggests,
Pau-Latina is all over the place, and usually at a hundred miles an hour. "Baila Que Baila" mashes ringing mariachi guitars into the blips and bytes of an
Ashanti-style contempo R&B number; there's even a hip-hop break to suggest the contribution of a
Ja Rule or
Jay-Z. "Quiero Cambiarme" and "Ojalá" take traditional horn blasts and robust supporting harmonies into a wild and disorienting future of neon-light electronica, while the dancefloor-ready "Algo Tienes"' bashing percussion and rock guitar would fit nicely on
Shakira's
Laundry Service. (The track also appears in an instrumental remix format.) Throughout
Pau-Latina, there's an alluring scratchiness to
Rubio's voice. Is she perpetually on the verge of raucous, contagious laughter? It's a definite that "Alma en Libertad" hijacks the lead riff from
John Mellencamp's "Small Town," but it's an equally robust feel-good anthem that's impossible to shake from the brain. Neither the melodies nor the adventurism stops there. The lusty "Dame Otro Tequila" would make a nun thirsty, while the ballad "Mía" is a lush departure from the album's constant kicky beats.
Pau-Latina is sure to please fans of 2000's
Paulina. But the feisty, stylistic restlessness at its heart does more for
Rubio's crossover potential than the pleasing though ultimately same-y beats of
Border Girl ever could. ~ Johnny Loftus