Reach the Beach is a significant step forward from
the Fixx's debut album, Shuttered Room, simply because the band can now craft immediately accessible, incessantly catchy pop/rock melodies. "One Thing Leads to Another" has a big, ringing guitar hook hammered home by the dance beat, while "Saved by Zero" and "The Sign of Fire" are cool, robotic slices of synth pop. Although the rest of the album isn't quite as catchy as those three hits,
Reach the Beach remains a pleasant collection of immaculately produced and stylishly danceable new wave. [The 2003 reissue includes four bonus tracks.] ~ Stephen Thomas Erlewine