After his name change to
Snoop Lion and his reggae album
Reincarnated, rapper
Snoop Dogg introduced another alias, Snoopzilla, with his funk-flavored project
7 Days of Funk featuring producer, musician, and songwriter Dâm-Funk. After meeting at the SXSW music festival in 2011, the duo began planning a project that would combine hip-hop with the funk they loved from the ‘70s and ‘80s. With the music of
Zapp,
George Clinton,
Prince, and others as their guide, the group recorded
7 Days of Funk's self-titled debut and released it on the Stones Throw label in 2013. The album featured guest appearances from
Kurupt,
Tha Dogg Pound, and funk music veteran
Steve Arrington. ~ David Jeffries