Self-described as "a mod for the hip-hop generation,"
Jai grew up in the same British village as
PJ Harvey and played in a trio whose other two members later formed her first backing band. Born
Jason Rowe in Yeovil, England, he was inspired by a variety of musical sources both modern (
Kraftwerk,
Massive Attack,
Public Enemy) and classic (
Marvin Gaye,
Burt Bacharach).
Rowe began playing with a pop band, but when his mates left him to play with
PJ Harvey, he moved to London and met up with guitarist/producer
Joel Bogen while at a club. The duo began working together, combining
Jai's aching falsetto with
Bogen's arranging skills, inherited from rock & roll sources as well as traditional pop, soul and jazz. After assembling a three-track demo tape -- including a version of
Gershwin's "Summertime" --
Jai signed to the small British label M&G and released his debut single "Don't Give Me Away" in January 1997. The single did well in England as well as the continent, and several impressive live shows (with a full band) enhanced
Jai's image as a cocktail pop singer for the 1990s. He signed to RCA, and released his debut album
Heaven late in 1997. ~ John Bush