A sleek and ambitious indie electronic pop trio based in Los Angeles,
Moontower quickly earned a devoted regional following thanks to a series of quirky tracks and videos chronicling the fictional character of William Hollywood, whom they immortalized on their 2019 release Season 1: The Ballad of William Hollywood.
Friends Jake Culver, Tom Carpenter, and Devan Welsh all met while attending the University of Southern California's Thornton School of Music. The trio had already been working on various projects together when they attended a show by French pop band
Lemaitre, and they vowed to devote themselves to making their own form of creative indie dance music. Operating out of a shared house they'd dubbed Moontower, they enlisted other creative types from around campus to help design their logo and direct videos. For their initial volley of music,
Moontower based themselves thematically around the saga of L.A. drifter character William Hollywood. Cutting their teeth as a live band, the group notched opening slots with bands like
Bad Suns and COIN before even releasing any music. After debuting with a 2018 music video titled "Season 1: PILOT," they released the singles "William," "Long Hair," and "Lay with Me," all of which served to introduce fans to the titular character of their 2019 EP, Season 1: The Ballad of William Hollywood. ~ Timothy Monger