PVCIFY

Biography Ardijan Sopi (born 13. May 1992), also known as PVCIFY. Only four months old he and his family moved from Macedonia to Norway. PVCIFY became, dedicatedly, interested in music at the age of 10. Urban stations that played Hip Hop and RnB was his ‘go to’ stations. According to him, this is most likely because of his elder sister who at that time was a hip hop dancer. He describes his music preference ‘as all round’. He doesn’t favor a certain genre when he is looking for inspiration, all though HipHop appears as his genre when it comes to expressing him self within a music category. As his love for music kept on growing, he started getting involved with producing at the age of 16. Three years later he decided to take his music to the next level. He rolled in class of music & sound production at Noroff in Oslo. In the capital of Norway, he formed a close friendship with label mates CRONIKL and manager GxxMARIO. PVCIFY and CRONIKL started to take inspiration from each other early on, working together they invited an artist that today is known as, Finding Muzyamba. They quickly ‘clicked’ together and decided to form a group under the name of Generation XX. In 2014 they released a song "Clusters" that which no one other than Noisey/ Vice opt to premiere. They even reviewed the production as "something of a Norwegian Kanye West." December 2015 they released "Nightmoves", a song that spread trough various playlists. Soon enough, PVCIFY and the rest of the crew decided to keep the absolute control over their creative output and the means by which its promoted. They established a LLT company that represents their commercial interests, and turned the group Generation XX into an indie music collective. Although the collective is hugely inspired of Huston & Atlanta music scene, PVCIFY has overtime developed his own sound signature that which GxxMUSIC proudly represents. He is known for his dark, vibe and hard hitting sound, as well as his high quality mixing capabilities. Producing approach of PVCIFY is to implement the sound elements around the artists that he works with. His musical influences are Timbaland, Dr. Dre, Kanye West, Boi1da, Detail, Mura Masa, Majid Jordan, Hudson Mohawke and of course his teammate CRONIKL.