Although
Calvin Cordozar Broadus Jr. was doing more than fine under his hip-hop moniker
Snoop Dogg, a 2012 trip to Jamaica convinced the rapper that reggae was his true calling and that he should assume the Rasta name
Snoop Lion. Granted to
Snoop by a Jamaican high priest, the name was first floated during a summer 2012 press conference introducing the debut
Snoop Lion single, "La La La," which was released on the Berhane Sound System label and produced by
Major Lazer. The track would land on
Snoop Lion's debut reggae album, the appropriately titled Reincarnated, which landed in 2013. ~ David Jeffries