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Aura Davis is an up-and-coming artist hailing from Switzerland.
Her first two singles «secrets» and «keep running» - both released in 2020, were door openers in many ways. “It was me, trying to find my sound I guess” she says, “I have been trying to sound like my idols for quite a long time, instead of focusing on my own strengths and magic moments. I worked hard on that in the past months.”
Aura came back in march, packed with a new attitude and a new, darker and more authentic sound. «Die Alone» was the first piece we heard from her this year. “It was really weird for me, because I didn’t exactly know how listeners who enjoyed songs like «secrets» or «keep running» would feel about me changing direction musically” she says, “but at the end of the day it was the right move for me. Because now I can actually build a connection with my fans based on who I really am.”
It may be only 4 weeks since we heard her new music, but Aura definitely didn’t come here to play. Because while we were watching her nicely produced music video for «Die Alone», she spent hours in the studio making sure we won’t get any breaks from talking about her.
«In My Mind» is just one further step into Auras head.
She still shares secrets – but this time, she really lets us in.