* En anglais uniquement
Farina has won over the Latin music industry with her unapologetic lyrics, unique voice, empowering raps, and impressive freestyles, without forgetting her bold and very avant garde fashion choices that have positioned her as one of the most prominent Latin urban female artists.
Her poetic songwriting, edgy command of storytelling, ability to sing and rap while flawlessly weaving dancehall, reggae, reggaetón, trap, rap, pop, and folklore with the sensibility and vulnerability of a woman’s perspective, give life to her persona La Nena Fina.
Born in Medellin, Colombia, Farina — which in Arabic means “unique” and Pao (her surname) the Chinese meaning for “wrap around” — refers to her maternal and paternal ancestry and a diverse combination of cultures and heritage that are at the core of her artistry. Coming from a long line of composers and singers, music has been inherited since birth from family. Her eclectic heritage of Caribbean, Arabic, Chinese, and Andean has a distinct influence on her sound and style, setting her apart from many of her contemporaries.
Farina began her musical career in 2005 when she competed on “The X-Factor” in Colombia, where she became the first female artist to dominate the Latin Urban genre in her native Colombia. The following year, she released her freshman album “Yo Soy Farina.” In 2011, she continued gaining recognition starring in the telenovela Tres Milagros, the most-watched series of the year in Colombia for which she received two nominations for her role of “Nikita” at the TVyNovelas Awards in Colombia. Her sophomore album “Del Odio Al Amor,” released in 2012, was a compilation of 12 songs all written by Farina and produced by DJ Largo.
In 2013, she was honored as the ""Best Colombian Artist"" at the Mi Gente TV Awards, and the following years, she continued releasing music, most notably “PumPum” featuring Ñengo Flow (90 million views on YouTube) and ""Jala Jala"" with J Alvarez (10 million views), solidifying her status and earning the respect from her colleagues in the male dominated genre.
Eventually, Farina caught the eye of legendary GRAMMY® Award winning megastar Wyclef Jean, who became her mentor and musical godfather. He produced several tracks for her such as “Cassanova,” “Rub a Dub,” and the folkloric “Aguacero” a tribute to her native Colombia and aunt Toto La Momposina (Queen of Colombian Folklore and Latin GRAMMY® Lifetime Achievement winner). Wyclef invited her to appear on the Spanglish Remix of his song “Hendrix” and included her on his EP J’ouvert on the song “Party Started” introducing Farina to new markets.
In 2017, she signed to Jay-Z’s label Roc Nation and released the single “Mejor Que Yo” (71 million views) produced by hitmakers A&X, and she was the only Latin artist — and one of three total — to be nominated for the Artist of Tomorrow campaign in conjunction with the 59th GRAMMY® Awards and CBS.com. In addition, she was also featured on Yo Gotti’s Spanish version of “Rake it Up” that same year.
It didn’t take long before she caught the attention of Sony Music Latin, who signed her in 2018. Since then, she’s been releasing hit after hit including “Ego,” which garnered 15 million views on YouTube, “Superarte'' with Miky Woodz (16 million views), “Perras Como Tu” with Tokischa (17 million views), which was part of Miss Bala’s soundtrack, “Como Una Kardashian,” (30 million views), marking a before and after in Farina’s fashion evolution, her widely-known freestyle “Fariana” featuring Blueface (21 million views), and her first RIAA GOLD Record, “Así Así” featuring Maluma (66 million views). In 2020, in the midst of the global pandemic, Farina joined forces with Thalía and Sofía Reyes to bring us the Facebook Watch series “Latin Music Queens,” that followed the personal and professional lives of the three performers, offering a rare behind-the-scenes glimpse at what it's like to be an international singing sensation. That same year, her song “Asi Asi” alongside Maluma charted on the Billboard Latin charts for five weeks.
In 2021 she debuted a six-song visual EP with reggaetón sensation Arcángel titled “FlowRes,” and released “Nueva Vida '' featuring hip-hop heavy-hitter Lil Durk. In addition, last year she received a Latin GRAMMY nomination for Best Urban Song for her track “A Fuego” and was invited to perform in the opening performance of the 2021 Latin GRAMMY Awards alongside Gloria Estefan, Anitta, Diego Torres, Giulia and Pedro Castro. She also had the honor of presenting an award at the pre-telecast ceremony. Already this year, she starred in Frank Perozo’s movie “Flow Calle,” alongside Myke Towers and Kiko El Crazy, to name a few. Most recently, Farina released her newest single and video for “Adicta al Perreo” which is available now on all streaming platforms.
The Latin star, who has continued to stay relevant year-after-year constantly trends on social media platforms such as TikTok and Instagram with her tracks such as “Las Nenas'' and “Trakata.” “Las Nenas” is certified Platinum and has over 100 million views on YouTube. She has collaborated with music heavy hitters such Blueface, Tokischa, Maluma, Natti Natasha, Cazzu, Steve Aoki, Wyclef Jean, Farruko, Gente de Zona, and Lil Durk, among many others.
TO CONTACT FARINA:
Elina Adut - Publicist
The Exclusive Agency
[email protected]